Core Audience & Use Cases

Primary Personas

Persona	How They Use OneTruth
Supply Planners	Monitor stock, optimize allocation, manage replenishment
Operations Managers	Oversee fulfilment, resolve discrepancies, set alerts
Inventory Controllers	Audit inventory, reconcile data, ensure accuracy
IT/Data Integrators	Integrate OneTruth with ERP/WMS, manage data feeds

Example Use Cases

• Multi-Channel Inventory Allocation: Ensure optimal stock distribution across D2C, retail, and marketplace channels.

• Accurate Order Promising: Predictive models provide reliable delivery commitments, reducing cancellations.